If a website does not appear in the course of a general search for the products or services it hosts, then in essence that website does not exist. Considering the intense competition online, websites have to be readily accessible to their target consumers. Search Engine Optimization (SEO) is among the foremost requirements for a successful online business.
SEO and other optimization strategies (such as White Hat technique) will elevate your ranking in search results and significantly increase the potential success and Return on Investment of your business. Two important components of Web Optimization are keyword-rich content and link popularity.