Social media is the most challenging channel for a brand to manage. Marketers may have had control of brand's digital body in the past, but networking technology and new algorithm's are passing more of that power into the hands of followers each day. Social media now is in charge of every bit of communications from marketing to branding, PR, customer service, analytics, damage control and much more.
"Social media is NOT an option! Businesses must integrate social media into their marketing plan.
It will be expected and will hinder sales if they do not."
-Social Media Trends & Predictions of 2014